2022
UX Design
A digital tool to leverage creativity in ideation sessions with AI
Branding
Concept Development
Design Strategy
Prototyping
User Testing
Agile Project Management
For MCCIM
Y-BOX is a digital tool designed to enhance workshop experience in online environment.
In collaboration with MCCIM and StudioLab at TU Delft, I transformed a physical, card-based ideation method—originally consisting of 400+ prompt cards—into an interactive digital platform grounded in extensive expertise in creative facilitation.
Aiming to help facilitators manage workshop progress seamlessly while enhancing engagement and supporting the creative process, various AI-powered features were developed. As the sole designer, I led the end-to-end design process, defining the product from scratch, developing the brand identity, designing user journeys, UI, and the design system. I also guided the team in adopting agile methodologies, ensuring continuous iteration and improvement.
2022
Travel Buddy: a multimodal journey planning app
UX/UI Design
Rethinking the way we plan and make a trip with personalized route recommendations
User Research
Technological Inquiry
Product Vision
Persona
Wireframe
Prototyping
Assignment for Google UX Design Course
This self-initiated UI/UX project extends insights from my Master’s thesis, exploring the key determinants of journey planning across different contexts. The project leverages these contextual factors as variables to optimize a route recommendation system for journeys that involve more than one mode of transportation.
Travel Buddy is a trip-planning app that enables users to customize and save trip parameters, allowing them to repeat their journeys effortlessly. By integrating phone data such as calendar events and incorporating real-time feedback from other travelers, the app streamlines travel planning and enhances decision-making.
2023
UX Design
Designing a global standard for diverse user groups and business requirements
Stakeholder Management
UX Design
Design System
For ING Bank Global
Led the design of a fraud-resistant digital identification and verification solution for ING, enhancing the onboarding process for new customers and device setup for existing ones. The solution involved capturing images of ID documents, scanning NFC chips, and taking selfies for facial verification, ensuring a smooth and secure experience across web, iOS, and Android platforms.
Collaborated with stakeholders across Belgium, Germany, and Spain to create a modular system that integrates seamlessly into various consumer journeys, optimizing user flow and increasing completion rates. Leveraged ING’s design system to ensure scalability and adaptability, meeting both global and local market needs.
2023
Innovation ecosystem platform for global pharmaceutical employees
UX Design
Building a central hub for knowledge sharing, collaboration, and inspiration
User Research
Information architecture
User testing
For Sanofi
Developed a centralized knowledge-sharing platform to enhance accessibility and collaboration within a global pharmaceutical company.
The platform streamlined information retrieval, reducing redundancy and fostering innovation by connecting employees to relevant projects, expertise, and past initiatives.
A user-centric approach guided the design, ensuring intuitive navigation and engagement. Through stakeholder collaboration, user research, and iterative design, the platform successfully addressed knowledge fragmentation and improved organizational efficiency.
2024
Workshop Facilitation
Ideating future product and service ideas
Design Thinking
Design Fiction
Co-creation
Hosted at Dutch Design Week
A series of workshops was hosted to imaging the usage of spatial computing by reversing current technological limitations to spark new ideas.
The structure followed a thorough design process starting from context building, problem definition, ideation, convergence, and prototyping. In the ideation phase, participants were guided to think of ideas
that could replace current elements, assist or enhance the concept, or entirely reverse the existing approach. This exploration led to ideas for a future product and service ecosystem of spatial computing which was later refined to a “User Manual”. Over 20 participants generated ideas that reflect contemporary desires and concerns, fostering dialogues that could inspire new pathways in spatial computing.
2024
Banchan Markt
Workshop Facilitation
Cultural adaptation and influence through the lens of cuisine
Diary Study
Context-mapping
Co-creation
Funded by Stimuleringsfonds NL
This project explored how Banchan, a core aspect of Korean cuisine, can be reinterpreted in the Dutch context.
The project involved a week-long self-paced diary study followed by a two-hour co-creation session. The goals were to examine creative adaptation patterns, understand participants' collective memories and definitions of Banchan, and
inspire new recipes that blend Korean traditions with Dutch influences.
Using methods like context mapping and diary study, I empowered participants to reflect on their cooking experiences and create innovative Banchan recipes. This research highlighted how cultural factors shape everyday cooking practices, resulting in numerous creative recipes.
2021
Master’s Thesis
Enhancing autonomy and engagement for multimodal journey planning
User and Contextual Research
Market and Technology Analysis
Design Principles
At Delft University of Technology
This Master’s thesis explores how travelers plan and navigate multimodal trips and introduces Travel Buddy, a conceptual AI-powered travel assistant designed to provide adaptive, user-driven route planning. Unlike current systems that passively deliver route recommendations, Travel Buddy actively learns from user behavior, integrates personal data, and allows for customizable trip preferences.
The project envisions a collaborative relationship between travelers and their assistants—one where automation enhances, rather than replaces, user decision-making.
The research concludes with a design manifesto outlining key considerations for shaping the future of intelligent mobility assistants.
2020
Persona: remote call center supervisors
UX/UI Design
Understanding work-from home experience during pandemic to explore opportunities for audio/video solutions.
Qualitative & Generative Research
Product Development Strategy
Co-creation
For a global audio/video company
This project explored how remote call center supervisors adapted to work-from-home environments during the pandemic, identifying key challenges and opportunities for audio/video solution development.
Using qualitative research techniques such as sensitizing booklets and interviews, the study uncovered unmet needs in remote work setups.
The outcome was a set of personas capturing attitudes, behaviors, and expectations, along with contextual insights and opportunities for product innovation.
These personas served as a foundation for a co-creation session with in-house designers, guiding the development of new product ideas and improvements to existing solutions.
Drop me a line at yeonjujuliejeon at gmail dot com
Currently based in the Washington D.C. Area